Insights
Evidence-first notes on VR, AI and spatial computing for pharma and medtech teams: what the studies show, what they don't, and how to build pilots that hold up to scrutiny.
Why Your Sales Team Knows the Disease but Not the Patient
Knowing a disease and understanding a patient are two different things. Why short, immersive VR can close the gap for pharma and medtech teams, and four design principles that make it work.
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What Johnson & Johnson's VR trial teaches us about proof in medtech training
One number, 83%, has anchored J&J's VR training story since 2019. What it shows, what it doesn't, and what pharma and medtech teams can copy.
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